7 Tips to improve your SEO Ranking in 2019

Since 2019 is on our doorstep, we thought it would be a good idea to share some useful tips with you.
In this blog, we at Strike, will help you to make sure that your website and its SEO is 2019 ready!

1. Provide your visitors with high quality content

A research provided by Buzzsumo shows a big decline in social sharing over the last couple of years. This means one thing. You HAVE to publish high quality content, period.

In order to let Google know that your website is regularly updated, you need to create online content on a regular basis. However, always make sure that quality is prioritized over quantity. A good example for this is a blog post. In a blogpost it is easy to show off the expert insights you might have. The higher the quality of the content is, the more likely it is that your content will be shared. This creates more exposure for you, but more importantly, backlinks to your website!

2. Pagespeed

Pagespeed should not only be a priority for SEO but also for the functionality of your website. It is well-known that websites that take too long to load have a far higher bounce rate than that of websites that load fast. One of the main things to look out for is images. Make sure that the images that you upload to your website are always compressed for online use.

Next to that, here is a useful tip for the image type that you should upload:

  • If an image has less than 16 colours, use a PNG format
  • If an image has more than 16 colours, use a JPEG.

A good tool to measure your website speed is Google’s Pagespeed, which you can find here. It shows you what to optimize on your website to make sure that it loads at the fastest speed possible.

3. Build authority with Inbound Links (Backlinks)

Inbound links, also known as “backlinks,” are all the hyperlinks that direct back to your page from elsewhere on the internet. They can make a major difference in where you rank — even which number page you rank on.

Why do these links matter to your Google ranking? You don’t rely on these referral sources for all your traffic, so why does Google care who links to you? Inbound links from other websites tell Google that people trust what you have to say — enough to link to it from their own websites. Trust is huge in the eyes of Google, and the more trustworthy the source linking to you is, the greater the impact their inbound link has on your ranking.

Inbound links don’t work the same way if you’re simply linking to your blog post from another one of your blog posts. The influence of these backlinks comes almost entirely from outside domains.

For this reason, “link building” has become an important (but delicate) process for earning backlinks from other publishers. Some publishers, who have the same perceived authority, agree to trade backlinks from each other. Others write a guest post on this publisher’s website and link back to themselves. Learn more about link building in this blog post.

4. Mobile design

It does not matter if you are targeting B2B or B2C online. The design of your website should be optimized for mobile use. A couple of years back Google already mentioned that mobile is where the future of search lies. This means that if your website is not yet optimized for mobile use, it will rank lower.

A couple of tips we have for you when optimizing your website for mobile use:

  • Make sure that your website navigation is crystal clear
  • Add clear call to actions (CTA) on your website
  • Make sure that your web pages load fast
  • Ask yourself: Is my website something that I would spend a good amount of time on?
  • Make sure your content does not include heavy files such as high resolution pictures. You can find more of these examples at tip #2.

5. Don’t forget the Meta-tags & descriptions!

Meta-tags might seem boring and not worth it,  but you are mistaken! If you are using a Content Management System (CMS), the chance is that they are super easy to add in. If you are using WordPress, Yoast SEO is a super useful tool in order to get your content SEO friendly.

Next to meta-tags don’t forget the alt text for images. Google cannot crawl or read images the same way as text. To give Google a better understanding of what is going on in your images, adding alt-texts is the way to go.

Finally, the meta description. This is a short piece of text that is included underneath the link in a Google Search Engine Result Page (SERP). Make sure these are catchy and specific enough to cover the content it is linking to.

6. Link to websites with authority

Giving other websites credit and linking to them? It might not sound ideal. However, Google does value it. Linking to great content and authoritative websites will help the search engines to find your content! Bringing value to your blog by doing this, will have an impact on your SEO, and yes, that is in a positive way.

7. Measure, measure and measure… again

Without measuring the results of your website and comparing them, it is going to be very hard to see if your website is actually improving. Tools such as Google Analytics and MOZ can show you very detailed insights on this. With these tools you are able to see how your audience responds to your website additions or adaptations. Next to that, you can also see how high your domain scores in regard to SEO.

That’s all from us! Make sure to share your tips with us and may you have a pixel perfect 2019.

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